Search engine optimization is the series of optimization techniques applied to a website to itself and outward,for obtaining more traffic and good rankings.
Search engine optimization mainly focus on attain traffic with 1st page positions in search engine results.Optimizing website require co-ordination among the entire team for the specific goal.Billions of websites are in world wide web.Search engines are using crawlers (spiders or bots) to index websites.Crawlers are usually indexing half of the total pages in the www.Once the bot visit the site it indexed the pages to the database of search engine,thus making a giant database.Once the query (search string) is executed it analyses and fetches the most relevant information from the indexed database.This information is displayes as search engine result pages.I prefer to consider the following steps while considering seo.
- Analyse the website
- Establish the Goal
- Draw a plan of action
- Go Ahead